Tips To Starting Big With Foursquare
What is Foursquare? Foursquare is a web and mobile application that enables registered users to post their locations called “check-ins” at a venue and connect with their friends. Users can choose to have their check-ins simultaneously posted in their Twitter and Facebook accounts. Also, each check in using Foursquare entitles the users a reward of point every time. Moreover, they have badges which can be earned by users that they can use for frequent check-ins and for other patterns of the said check-ins. There is also this thing called “mayor” in Foursquare. A Mayor award is given to a person with a profile photo who checks-in a particular place for the most number of times in a 60 day parameter, until someone else earns the title. In a nutshell, Foursquare is a social networking tool that helps users explore their world.
If you are not using Foursquare in your mobile marketing scheme, you are missing out a lot on one of the most powerful tools in marketing. Foursquare just recently hit a billion check-ins. Individuals are checking in at an outstanding rate of almost 35 times per second at every city in every country in this planet. If you’re not part of that, it is time you should be, no matter how big or small your enterprise is. The Foursquare app is fun and generally makes the world more interesting. With users competing for badges and stuff, always logging in to check-in, it presents to be a very powerful tool for businesses to boom and be known to the community.
Start utilizing Foursquare and embed it to your business strategy for mobile marketing. Start rethinking about your business. You have to find a way to gain a lot of exposure without spending so much money and this is the best thing for you. With the help of this social media, your business can gain presence when you give your clients rewards for checking in or especially if they are the current “mayor”. Give freebies and update your site regarding the use of foursquare account and checking in your business locations. If you have a restaurant, a free plate of nachos or a glass of fruit shakes to those who checked in will gain you more exposure more than you have over the last 5 years.
Be more fun and creative in using Foursquare! Some businesses reward the current mayor with a special table or big rewards once they check in again. Give your clients creative and fun rewards that they will not forget in a long time. Make it a way of saying thank you for patronizing our business. People are so into internet enabled mobiles that if you embed your business into mobile marketing, it has a good way to be seen and exposed. Creativity on rewards with the use of Foursquare doesn’t mean that the clients will get something from your shop only. You can give them coupons for a spa because they have been the mayor for more than a month. Foursquare network can also be used as a means to update your clients on what is happening with business. Fun events you hold at your business locations can be checked in when clients attend, making it a way to tell other people that there is something cool happening in town.
